Magic: The Gathering, IllFonic’s Halloween, Warframe Head to PAX East 2026
Posted: Thu Feb 12, 2026 5:23 pm
Magic: The Gathering, IllFonic’s Halloween, Warframe Head to PAX East 2026
Full list of tabletop exhibitors available now; more gaming companies to be announced soon
BOSTON – Feb. 12, 2026 – Co-show organizers ReedPop and Penny Arcade have unveiled the tabletop exhibitor lineup and a sneak peek at the digital gaming exhibitors and panels for PAX East 2026. The East Coast’s most-attended gaming event returns to the Thomas M. Menino Convention & Exhibition Center (formerly the Boston Convention and Exhibition Center) from Thursday, March 26, through Sunday, March 29, 2026.
The first wave of videogame companies revealed to exhibit on the expo floor includes IllFonic (Halloween), Magic: The Gathering, Atari Interactive, Ocean Drive Studios, and Gravity Co. Ltd. Voodoo Ranger and Zenni will provide exciting show floor experiences for attendees, with a full list of exhibitors and details on show opportunities to be revealed in the coming weeks.
Digital Extremes will host Warframe Devstream #194 from the Main Stage on Saturday, March 28, at 3:00 PM ET. Creative Director Rebecca Ford, Community Director Megan Everett, and special guests invite attendees to help shape the game’s next update, with the note “It’s time to pick a side, Tenno!”
With more than 100 exhibitors, this year’s tabletop expo hall includes the biggest names in analog gaming, including the creators of Marvel X-Men Dice Throne, UVS Games (Godzilla: Reign of Kaiju), and Contention Games (Slay the Spire: The Board Game).
Attendees can round out their packed weekend with high-stakes gaming tournaments, the PAX Rising showcase, cosplay meetups, and live concerts. More details on the show floor, schedule, and more will be revealed in the weeks leading up to PAX East.
"Thanks for sending me this press release, PR Team," said Jerry Hokins, cofounder of PAX, Penny Arcade, and Child's Play. "It reminded me to actually get my flights set up! Wow. That was a close one."
PAX East 2026 badges are on sale now, with the badge mailing deadline and early-bird pricing available until Sunday, Feb. 15. Get a four-day badge for $250, or a Saturday-only badge for $77, Friday or Sunday-only badges for $70, or a BYOC (Bring Your Own Computer) badge for $55.
Media and content creators interested in covering the event can still apply for badges before registration closes on Friday, Feb. 20.
For more information, follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop's major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
Full list of tabletop exhibitors available now; more gaming companies to be announced soon
BOSTON – Feb. 12, 2026 – Co-show organizers ReedPop and Penny Arcade have unveiled the tabletop exhibitor lineup and a sneak peek at the digital gaming exhibitors and panels for PAX East 2026. The East Coast’s most-attended gaming event returns to the Thomas M. Menino Convention & Exhibition Center (formerly the Boston Convention and Exhibition Center) from Thursday, March 26, through Sunday, March 29, 2026.
The first wave of videogame companies revealed to exhibit on the expo floor includes IllFonic (Halloween), Magic: The Gathering, Atari Interactive, Ocean Drive Studios, and Gravity Co. Ltd. Voodoo Ranger and Zenni will provide exciting show floor experiences for attendees, with a full list of exhibitors and details on show opportunities to be revealed in the coming weeks.
Digital Extremes will host Warframe Devstream #194 from the Main Stage on Saturday, March 28, at 3:00 PM ET. Creative Director Rebecca Ford, Community Director Megan Everett, and special guests invite attendees to help shape the game’s next update, with the note “It’s time to pick a side, Tenno!”
With more than 100 exhibitors, this year’s tabletop expo hall includes the biggest names in analog gaming, including the creators of Marvel X-Men Dice Throne, UVS Games (Godzilla: Reign of Kaiju), and Contention Games (Slay the Spire: The Board Game).
Attendees can round out their packed weekend with high-stakes gaming tournaments, the PAX Rising showcase, cosplay meetups, and live concerts. More details on the show floor, schedule, and more will be revealed in the weeks leading up to PAX East.
"Thanks for sending me this press release, PR Team," said Jerry Hokins, cofounder of PAX, Penny Arcade, and Child's Play. "It reminded me to actually get my flights set up! Wow. That was a close one."
PAX East 2026 badges are on sale now, with the badge mailing deadline and early-bird pricing available until Sunday, Feb. 15. Get a four-day badge for $250, or a Saturday-only badge for $77, Friday or Sunday-only badges for $70, or a BYOC (Bring Your Own Computer) badge for $55.
Media and content creators interested in covering the event can still apply for badges before registration closes on Friday, Feb. 20.
For more information, follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop's major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.