ZEPETO Extends Porsche’s 25th Anniversary Celebration of the Carrera GT to a Global Audience

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ZEPETO Extends Porsche’s 25th Anniversary Celebration of the Carrera GT to a Global Audience

Porsche and Arthur Kar have teamed up to launch an exclusive capsule collection celebrating the 25th anniversary of the iconic Carrera GT.

In Paris, a curated exhibition pairing the collection with several special Carrera GTs opens its doors to the public September 24-27.

ZEPETO, the global avatar platform, brings the celebration to users worldwide through an immersive in-app experience running from September 26 to October 25.

Four exclusive items from the 25Y Porsche Carrera GT Anniversary Collection, including a jacket, T-shirt, cap, and Porsche x PUMA trainers will be available in the Porsche shop on ZEPETO.

(Paris, France) - September 26, 2025 - ZEPETO, the global avatar platform with more than 400 million registered users, is partnering with Porsche to mark the 25th anniversary of the iconic Carrera GT. Anchored by the collection launch, Porsche presents a Paris showcase and exhibition near Champs-Élysées as ZEPETO is extending the celebration to millions of users around the world.

An Icon’s Legacy Goes Virtual

In Paris, visitors will revisit the Carrera GT’s legacy at a curated temporary exhibition from September 24 to 27. On ZEPETO, the anniversary unfolds through a digital activation that transforms commemoration into interactive storytelling, allowing users everywhere to engage with the iconic supercar and experience its legacy in new ways.

Storytelling Through Three Digital Booths

Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage. This includes racing the Carrera GT on the Porsche Leipzig track, posing in its former production line, and revisiting its debut in Paris. By creating photo and video content within these environments, participants become part of the story themselves, reimagining Porsche’s legacy spirit through their avatars and aesthetic preferences.

Exclusive Fashion Items

Coinciding with the launch event in Paris, ZEPETO will debut a Porsche-branded shop offering four exclusive pieces from the Carrera GT capsule: a jacket, T-shirt, cap, and Porsche x PUMA Speedcat Trainers. These digital counterparts give users the opportunity to integrate Porsche’s design spirit into their avatars and experience the collection for a month.

Special In-App Reward Event

In addition, a special in-app event will reward the most engaging users with a special Porsche-branded item: ZEPETO users visit the dedicated event page in ZEPETO and create three photo or video posts using the Porsche-branded booths. Once all three booths are completed, they will automatically receive an exclusive Porsche-branded item.

“Porsche’s celebration of the 25th anniversary of the Carrera GT is a powerful moment of connection with sports car and streetwear fans alike. By bringing that experience into ZEPETO, we’re making the celebration globally accessible while turning it into something even more immersive. On ZEPETO, pop-ups don’t just showcase a brand - they fuel avatar customization, storytelling, and shared experiences that allow fans everywhere to weave the Porsche legacy into the worlds they create,” said Annette Lee, Head of Business Development at NAVER Z.

Continuing a Legacy of Partnerships

The collaboration reflects ZEPETO’s growing role as a bridge between global brands and digital culture. Previous activations with Gucci and Coach have already shown the platform’s ability to bring luxury storytelling into the avatar-based social platform, a legacy now extended with Porsche.

“With our debut on ZEPETO, we’re bringing Porsche into a space where the next generation already meets and creates. It’s a natural step to explore new user experiences that fuse our brand with digital culture. Marking 25 years of the Carrera GT, we’re inviting people to carry the spirit of an iconic car into a virtual world,” said Deniz Keskin, Director of Brand Management and Partnerships at Porsche.

About ZEPETO

Launched in South Korea in 2018 by Naver Z, ZEPETO has achieved exponential international growth with over 400 million registered users worldwide. The platform counts 15-20 million monthly active users, including more than 3 million creators, and over 250 million creator-designed items sold in-app. For more information, visit https://web.zepeto.me/en.
About Porsche

Dr. Ing. h.c. F. Porsche AG has its headquarters in Stuttgart-Zuffenhausen. Porsche is a valuable brand with global appeal and has a loyal customer base around the globe. The company builds on a solid foundation with strong products and an almost completely renewed portfolio.