How l’Occitane blocks 100K+ bot attacks daily

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When L’Occitane en Provence, a leading French cosmetics company, discovered that nearly a third of its website traffic was made up of bad bots, the challenge went far beyond fraud. Bots were distorting analytics, inflating infrastructure costs, and putting real customers at risk.

After a major attack, it became clear that internal efforts weren’t enough. L’Occitane needed a solution that would adapt as quickly as their business evolved. By deploying DataDome’s real-time bot protection across all their brands and platforms, L’Occitane stopped automated threats at the edge, kept site performance high, and ensured every genuine customer had a seamless experience.

Here’s what changed:

100,000+ bot attacks blocked daily, with no disruption to shoppers

Accurate analytics and cleaner marketing data

Fewer manual security incidents, so the IT team could focus on higher-value work

Seamless security through every platform migration and new market launch

As L’Occitane’s IT Digital Domain Leader said: “We barely talk about bots anymore. And that’s a great sign: it means the solution is doing exactly what it should. DataDome has made bot protection a non-issue for us.”